People love t-shirts; they definitely can make your entire outfit pop and help you to make a style statement. T-shirts can be a real conversation starter, especially custom printed t-shirts that can glam up your boring closet. It's clear that everyone loves t-shirts so why not capitalize on the opportunity to make a handsome amount of money. According to recent statistics, the fashion industry has secured a special place in the e-commerce world and it's not going anywhere soon. What does this mean? There is in no better time to start your custom design women’s clothing. When it comes to custom women’s clothing, t-shirts definitely hold a special place in the product line.

What if we say anyone can launch a t-shirt store online and make a substantial profit. Well, you don't require any extensive product knowledge or sophisticated technology to get started. With the right tools at your fingertips, you can automate the entire process and shift that profit graph upwards.

How to start your online t-shirt business

Starting your online t-shirt store can be a rewarding experience for creative entrepreneurs with a strong vision. Once you have decided to start your own t-shirt business, evaluate the pros and cons. Starting a t-shirt business is a popular choice for beginner and veteran e-commerce entrepreneurs. The reason being, t-shirts are cheap to source, have a universal appeal, and are easy to customize. With all that said, it's essential to note that an online t-shirt business is a competitive field and it's not easy to stand out in the crowd.

Our aim is not to scare you but make you aware of the challenges you are going to face, and suggest clever ways to make profits online. So, without further delay, let's get started.

Is an online t-shirt business profitable?

First, let's answer one simple question; is it lucrative to invest money in an online t-shirt business? Like we have already said, everyone owns at least one t-shirt irrespective of their age and gender. A t-shirt business is money-spinning and will continue to be so as long as people love to wear t-shirts. In addition to the popularity of t-shirts, low start-up costs are another reason why you should consider an online t-shirt business.

Steps in starting an online t-shirt business

The idea of starting your own t-shirt business can be rewarding. However, before you see the sales coming in, roll up your sleeves and give your best efforts. Here are some essential steps to follow to start a profitable t-shirt business.

• Find your target audience and niche: Are you the first one in your circle to design and sell t-shirts online? While you might be the first one in your circle, you’re not in the wide e-commerce world. There are a whole bunch of other merchants chasing the same dream. Before you start or design your store, answer one question. Who will buy your t-shirts? Don't say everyone; it's the wrong reason and will hurt you badly.  Targeting everyone under the sun is like tilting at windmills. You should never target a broad audience for your print on demand t-shirts. To start a successful online t-shirt store, narrow down your target audience and find a product niche. Here are some tips that will help you in finding the product niche;

1. Define your passions and interests.
2. Do your research.
3. Identify a problem you can solve the product.

• Create your online store: Having defined your target audience, it's time to start setting up your store. Partner with top print-on-demand platform, like Print Genie, to launch your online store. Steps involved in connecting your  online store with Print Genie include:

1. Create an account with the print-on-demand service provider.
2. Connect your store for free.
3. Create, add and sync your products.
4. Sell your products while we handle all your fulfillment needs.

• Design your t-shirt: T-shirt design plays a crucial role in launching a successful t-shirt business. Having a great design will put you ahead in the game. Your product design will develop a strong foundation for your online business. To enjoy huge profits, you must nail this part. Be creative. Try out different t-shirt designs that relate to your brand and decide which one will best suit your product and audience. If you are not comfortable in creating custom designs, seek professional help.

• Source your products: After creating and validating your t-shirt design, the next step is to source your products. Always source the highest quality t-shirts your business can afford. The last thing you want is your customers to find that your t-shirts shrink or fade easily. It takes years to build a strong brand reputation and only one mistake to destroy it all. If you want to build a strong brand loyalty, never compromise with quality.  

• Choose your business model: Local printing can be too costly for your business. To enjoy low upfront costs, it's better to opt for dropshipping. This new e-commerce business model has become popular and a preferred option amongst budding entrepreneurs. In dropshipping, the service provider will deliver products to customers under your brand name, giving you freedom from maintaining a large inventory of products. The new e-commerce model is cheap, simple and you can use it from anywhere in the world.

• Boost your social presence: At present, if you are not online, get ready to lose customers to your competitors. Make use of influencer marketing and advertising to stay ahead of your competitors and attract customers with trendy custom women’s clothing in the USA. Make use of social media platforms like Facebook, Twitter, Pinterest and Instagram to attract your target audience. When it comes to selling trendy clothing lines there are no better platform than the ones listed above.

Hopefully by now, you will be well aware of how to start your online t-shirt business. Follow these steps and get ready to enjoy a high rate of returns.