The New Year outset is the natural time to improve your business, so are you ready to reach new heights in 2021? If your passion for business is set in the right direction, you can touch zenith. From performance to security, marketing and efficiency—here are best methods to improve your business website this year.

1. Improve Customer Relationships 

If you wish to track your customer logins and their history, you can send personalized marketing emails and offer quick, accurate support. You need to employ a customer relationship management platform. Most CRMs are available with automation feature to improve your efficiency. And, not to forget that efficiency leads to more savings and greater profits.

2. Generate Recurring Revenue 

For increasing your average lifetime customer value and simplifying the buying process, subscriptions are a great way! Not to mention, recurring revenue will allow easy cash flow and its prediction along with scale operations. The saving you make through recurring revenue can be invested in improved products for your customers.

But, the real question is—how do you generate recurring revenue? It is easy to deliver a monthly subscription box or periodically refill items that your customers purchase regularly. You need not sell just the club membership; you can also sell ongoing courses, continuing professional services, or nearly anything that comes off the top of your head.

3. Secure your Website

There’s no denying that your store is the consequence of a lot of hard work, time, money and efforts—so you need to make sure that it is secured. Here’s a checklist of essential elements that you need to keep your store safe:

•  A good host.

•  High-quality plugins.

•  Strong passwords.

•  Brute force attack prevention.

•  Update WordPress, themes, and plugins.

•  Add an SSL certificate.

•  Enable backups.

•  User access levels revaluation

•  Frequent security scans.

•  Set up a firewall.

•  Secure Authentication

If you choose a good CRM, most tasks are taken care of in a single plugin. It deters hackers, scans for malware and also prevents the comment section spamming. If your website is ever compromised, it can fix the majority of known threats in a click. This works with all sorts of business models from print-on-demand to dropshipping.

4. Master Analytics

The data gives you the power to identify opportunities and trends that can increase sales and reduce waste in 2021. First and foremost, you should have a Google Analytics account installed on your store. When you install this tool, it will have tools to make better strides in the future! So, even if you are not ready to know the numbers right away, the insights will help your business.

Mind the fact that data is the crucial element for eCommerce store top performance. With only a little work, you can set yourself up for success with the right analytics extensions.

5. Email Marketing

Even in this modern digital age, if you don’t have an email marketing system, then know that now is a perfect time. Nothing can be a more direct and effective way of connecting with your leads than email marketing, nurturing them, and converting them into customers, winning out over all other marketing channels. Through this digital marketing strategy of sending emails to prospects, you can send neglected cart emails, create new messages (with pre-designed templates) automatically welcome new customers, and send follow-up emails to previous shoppers with offers and products tailored to them.

6. Increase Average Order Values 

When it comes to the most effective ways of growing revenue, it is none other than tapping into your existing customer base. So, how can you increase your store’s average order value, then you can upsell premium or extended versions of your products or giving suggestions to people to add additional products to their carts. This can range from readymade products to products created by on-demand printing. Through this, you will offer your customer a more engaging and helpful experience.

7. Reduce Cart Abandonment 

The biggest issue with online shopping is cart abandonment. Many studies reveal that 70% of people don’t care to complete their purchase. The percentile can be high, but it is never less. So, imagine the scenario of reducing it to 10%. SO, if you work with Dropshipping service business model, wouldn’t it increase your sales?

So, how to reduce the number of cart abandonment chances? Well, the answer is explained in the steps below:

•  Try to reduce the number of steps to finish a purchase.

•  Displaying positive reviews or badges from industry certifications or memberships.

•  You can showcase your awards as well.

•  Create a perfect experience for your brand with customized checkout fields.

•  Present one-page checkout and numerous payment options.

•  Take a special follow up with customers who browse products but don’t order.

Final Words

If you wish to track your business’s success, it is essential to take a pause and plan your future progress and goals. However, you need to be very realistic when you set goals and make them happen. And when you plan to do it, make sure you follow the above-mentioned key areas.