Are you at the embryonic stage of building an online business? It's an exhilarating and terrifying experience. Watching your business grow and blossom is a real thrill. When you get new website visitors and social media attention, you feel on top of the world. But trust us, growing your men’s printed clothing business online is not always a bed of roses. It can be a daunting task to convert your website into a profitable venture.

Watching the number of visitors to your website grow is pretty impressive. However, visits alone can't help you achieve that target profit margin. To earn a profit, you have to convert your visitors into customers. There is plenty you can do to get the ball rolling and turn your business into a profitable website. One of the biggest challenges faced by business owners, sales teams and marketers is to convert visitors into customers.

How to convert website visitors into customers?

Did you know that a lot of traffic to your website doesn’t lead to more customers and sales? There are numerous factors that contribute to success. Many factors influence your potential customer's reactions. Don't let your customers turn away immediately after landing on your page. The reason for a high bounce rate can be that your landing page is not effective or doesn't match with your website theme. It can also lead to a bad customer experience. So, what can you do to convert your visitors into buyers? Let's find out.

1. Offer something for free: When you start a new website, the last thing you want is to sell products for free. We get it; you started a new company to make money so it may be counter-intuitive to give something for free. However, if you run a subscription model, like that of popular streaming channels such as Netflix, offering a freebie can provide your website visitors with the confidence to become customers. By giving a free trial, you can achieve two things:

• Answer questions that customers might not think to ask but are preventing them from buying.
• Show confidence in your product or service to help develop a strong bond with customers.

Let's see how to get the best results from a free trial.

Don’t play games: Never play games with customers. Be transparent when offering free trials to customers.

Split test asking for payment details: Don't force customers into giving their details when buying products like custom printed men's t-shirts. Make payment easy for customers to ensure they come back to your store.

2. Make your website fast: Your website performance and speed plays an essential role in converting customers into visitors. Did you know the primary reason why customers leave a website is that it takes forever to load? According to a recent study, 51% of online shoppers do not complete a purchase if the website is slow. If you want to increase your website performance, install a content delivery network. If your website is fast, you will not only rank higher in Google but also improve customer experience and increase conversion rate. Making your website fast is the first step in converting visitors to customers.

3. Engaging content: How long visitors stay on your website and the chances of converting them to customers largely depends upon the website content. Many website owners believe that it’s only necessary to optimize content to rank higher in the SERP. It's essential to optimize your content but understand that its customers who buy products and not search engines. To create engaging content, answer the following:

• Is the content and tone engaging?
• Do you love the content layout and structure?
• Is the content helpful and informative?
• Do you love to read the content?
• Does the content contain a call to action?

4. Create an engaging landing page: After you have finalised your offer, create a landing page. The landing page should allow customers to access information or perform an action, like signing up, without any difficulty. The landing page is any page that visitors arrive at. An engaging landing page is the one that captures the attention of your audience. Some of the best practices for creating effective landing pages include:

• The landing page must contain detailed and actionable headlines.
• Explain clearly what the offer is and play an emphasis on the value.
• Remove unnecessary navigation menu or links.
• Add social sharing buttons.
• You must include a relevant image, animation or short video.

5. Remarketing: Remarketing is quite effective in connecting with visitors or leads from your website with no immediate purchase inquiry. By using remarketing, you can create targeted ads for website visitors to finish the action on your website. For example, you can use remarketing for people who visited your website earlier and try to convert them into customers. One of the impressive retargeting strategies you can use is Facebook.

6. Execute sales process: In this step, focus on converting leads to customers. To convert your leads into customers, educate them about your company and offer. Execute smart sales workflows after a visitor turns into a lead to convert them into paying customers.  Once your visitor turns into a lead, adopt two strategies to convert them to customers.

• Use an email auto-responder with an excellent sequence to convert leads into paying customers.
• Make use of traditional sale strategies, like cold calls or email follow-ups.

If you want to sell products to customers, it's essential to identify the objections that prevent customers from purchasing your products. In addition to the above points, give customers an option to make your t-shirt design online, include live chat options and convert visitors to leads, and ultimately to your customers. Follow the above strategies, and we are sure you will be able to achieve your business objectives.