Are you a fashionista, ready to share your fashion knowledge with others? Do you dream of starting a career in fashion? Starting a new fashion clothing line is a lucrative business option that is sure to provide you with high returns. However, whether you want to start a print-on-demand fashion clothing line or a conventional e-commerce store, you have to face intense competition. So, buckle up and learn some handy tips to create a mark for your custom printed products or online fashion clothing.

Dreaming of a glittering, fast-paced career in fashion is easy but it takes a lot of effort to launch your own fashion business. You have to step out of your comfort zone, stay away from fashion mistakes, learn from others, bring stability and consistency in your operations.  Trust us, there is no shortage of creative talent in fashion schools but not everyone is able to turn their passion into a profitable business. This means you have to think outside the box to attract your customers and gain the upper hand over your competitors.

How to start an online fashion clothing line? Let’s find out!

Want to launch a successful clothing line from scratch? Don't' know where to start? Have a little knowledge about garments or the fashion industry? Fret not!  We will help you out. First and foremost, to start a successful clothing line, you must be passionate about clothing and fashion.  But passion is not the only fuel you need for kickstarting your fashion business. You need more than just an exquisite apparel design to create a lasting business. Master the art of marketing, manufacturing and retailing, among others. Many people enter the fashion business as they find it innovative and creative.  However, to become successful, don't make the mistake of starting a fashion business just because you want to design.  Start a business because you like trading in fashion.

Whether you are a fashion designer or an apparel entrepreneur, these tips will help you create a mark in the fashion world.

1. Find your niche: You have got an idea; you are ready with your sketches. Or, you might already be selling your product on a small scale. But what next?  How can you expand your clothing line on a large scale? Before you start dreaming of becoming a part of the Times Square billboard, you have to find your niche and know it inside out. If you are a pro in designing t-shirts, stick to it. Focus on the art of perfecting a t-shirt design. Never, and we say never, fall into the trap of thinking you need an extensive line of products to cherish a successful story. You will be more successful with one great design than with a 16-piece collection.

2. Identify your target audience: If you don't take time to get to know your customers, you are going to fail. You have to understand the tastes and preferences of your target audience, such as how much time they spend online, where do they hang out, what's their social calendar like, who are their friends? Before selling your fashion and lifestyle products, like custom personalized coffee mugs, know every detail about your target audience. Use focus groups and surveys to get right into your customer's head to ensure your products match with the right people. Let's make it clearer. For instance, if your target audience is college students, use social media where youngsters are actively involved in promoting your products. If mothers are your target customers, you have to use a different promotional strategy.

3. Keep budget aside for rainy days: Have a realistic idea of your finances and how much you need to set up and run your company. Set aside some contingency funds when the chips are down. You must download your financial document to note down all your expenses. Don’t expect quick returns. It takes time to set up your business and understand that the dollars won’t be rolling in the door instantly.

4. Build your brand: To attract a consistent stream of customers, you must build a strong brand identity. This will take a lot of time energy but will pay off massively once you form a bond between customers and your products. Engage with your customers like you would engage with your friend.  Talk to them about what they care about and use quality material to create products they like. Create innovative content; don’t use automated posts as it will fall on deaf ears. Engage with the target audience using the channels they frequently use.

5. Set the right price: In the end, everything boils down to the quality and price of your products.  Make sure the price of your designs is right. While setting the price, keep the cost and expenses in mind. Absorb the cost in you per garment costings. Depending on what you are offering to customers and who your target audience is, set your price to earn a profit margin of 30-50% of your total expenses.

6. Find an innovative way for sales and distribution: To sell more products, you have to catch your customers' attention. Tell your customers how your product is unique from others, how the product fits with their other product line, why your price is ideal for the product and the quality you are offering.  When you sell products online, escape the shipping hassles by collaborating with a print-on-demand service provider, like Print Genie. We provide a one-stop dropshipping platform, allowing you to create and sell products with your design while we handle all your fulfillment needs. We allow you to choose from hundreds of items, like apparels and designer coffee mugs online, that you can add to your online store.

Hopefully, after reading the above points, you are in a comfortable position to start your dream clothing line. So, wait no more and lets' get started!