The famous phrase “A shark needs to keep swimming, or it will die" applies to e-commerce businesses, especially in today’s competitive world. In the choppy waters of e-commerce, online store owners strive to make more sales, acquire more customers, and attain a high rate of return. However, achieving this dream is not child's play. If you are not moving forward or don't adapt to the latest trends, your rivals will overtake you in the blink of an eye. Whether you run a conventional e-commerce store or a print-on-demand t-shirt store, develop an innovative marketing plan to attract your target audience and stay ahead in the game. Going by recent stats, the best way to bring your brand into focus is to market your products on the social media giant, Facebook.

Marketing your e-commerce business on Facebook is a no-brainer. According to a recent study, with 2.32 billion monthly active customers, Facebook offers huge potential to target a large audience. However, Facebook isn't as easy as it appears to be. To strike the right chord with customers, you need the right information and the right strategy to get the best for your buck. To succeed in e-commerce, you need three things: in-demand products to sell, the skills to market them, and the drive to succeed. To succeed, you not only need a winner's mindset but continuously need to research, learn and prepare to achieve success.

How does Facebook help to boost your print-on-demand business?

In today’s competitive world, whatever marketing channel you choose, focus on three things:

• More conversions to meet sales targets.
• Highly relevant traffic instead of accidental visitors.
• Find a way to increase repeat sales from loyal customers.

This is where Facebook marketing can come to the rescue of e-commerce owners. From Facebook ads to sharing content, there are various ways of promoting your business on the social media platform. If you are looking to promote your print-on-demand products, Facebook is the right platform for you. Without further delay, let's look at the creative ways of promoting your POD business on Facebook.

1. Post organic content: Due to the recent changes in Facebook’s algorithm, the organic reach of Facebook is limited. This means the social media platform is prioritizing meaningful interactions with friends and family. But do these algorithms affect your business? Yes, these changes will have an impact on your sales. However, this doesn't mean you should not post content on Facebook or ignore the organic promotion of your products. Sharing organic content is a great way to reach out to your target audience and for free. Trust us, there are plenty of things you can do to boost your organic reach and, in turn, increase your sales. You can create catchy posts on recent trends and interesting topics. Users tend to scroll their Facebook timeline quickly and it's the attractive content that catches their attention.

2. Make use of the Facebook shop feature: Facebook offers a shop feature where you can create free ads and don't have to pay commission for the orders you take. You simply have to enter your product, like custom kids t-shirts image, description, etc. Next, display products within the shop area of your page. If you want to set up a Facebook shop for your website, follow instructions given by the social media platform.

3. Retargeting: Do you know how many efforts it takes to generate traffic to your store? It can be frustrating for business owners to see the vast majority of traffic not converting. This can happen because of a variety of reasons and to solve such issues, all you need is retargeting. You can set up a custom audience, add campaigns to specifically target people who visited your store in the past, or added your products to their shopping bag. Retargeting is an important tactic you can utilize to increase your sales.

4. Develop a brand voice tailored to Facebook: How you communicate with your target audience will determine the type of followers you will attract. So, before you share anything on Facebook, figure out your target personas and create your message accordingly. To establish your voice and tone, you can give behind the scene content to your customers and share a few brand secrets. By doing so, you can create an emotional connection with your customers. To create a strong buying persona, know your target audience including:

• Background - what do your customers do for a living?

• Demographics - age, income, location of your target audience.

• Identifiers - buzzwords, mannerisms or habits of customers.

5. Make use of the Facebook live feature: With the Facebook live feature, create great value for your followers. The best way to leverage this feature is to take your customers where they can't go, like events, conferences, behind the scenes spots, creative labs, and so on. You can also team with an industry influencer to work on a new project or to talk about something interesting, or hold a live Q&A session for your audience. 

6. Facebook audience: One of the best things about Facebook advertising is that the targeting options are unlimited. You can allow only a specific audience to view your ads or draw the right audience to your brand. Make use of custom audiences or lookalike audience features.

• Custom audience - allows you to reach out to the audience who have already shown interest in your products. Ask them to visit your website or sign up for your mailing list.

• Lookalike audience - lookalike audience refers to customers who have a similar interest or shopping behavior as your target audience. Set up a custom audience first and Facebook will identify common qualities of your target audience to create a lookalike audience.

Facebook is a veritable goldmine for print-on-demand businesses who sell products like custom kids clothing online. Use these tips to harness the marketing power of Facebook to promote your products in the right way and boost your sales.