The spread of COVID-19 has caused havoc for economic retailers around the world! The most relevant question that most retailers ask is how to connect safely with customers during the crisis. Self-isolation, social distancing and remote working have become the new normal, and we all are witnessing a shift in the marketing paradigm. Reaching out to customers has become a daunting task. However, your business doesn’t have to suffer anymore.

With all these changes happening during the coronavirus pandemic, you need to alter your marketing and sales approach to sell your products, like custom embroidered products.

1. Know the assets you can depend on

For any marketer, the value of contact assets, such as email lists, social followers and other online groups, is essential. Now is the time to improve communication with people, especially those that are struggling with sales. Marketing experts suggest sending out broadcast and connecting emails, social posts, discount codes, helpful content and any other content to keep your business going. Beware that times are tough for some people but others still have disposable income.  Your target audience is that group.  Make sure the group knows your store is open for business.

2.Modify your marketing angle

Let’s understand this point with an example. Do you know the difference between a salt-based toothpaste and charcoal-based toothpaste?  Both do the same job but the marketing angle and target audience are different. Salt-based toothpaste is for those with gum problems; on the other hand, charcoal-based toothpaste is for cleaner teeth.

The takeaway is, you have to give an angle to your product.  If you are an online retailer for custom design products, it could be a great business prospect for you to make use of and benefit. Allow your creative juices to flow and start running ads on how people can use your products.

3. Alluring subscription offer

Even during the coronavirus situation and remote working, some e-commerce stores have witnessed roof-touching sales. Many surveys have revealed an increase in orders over the last couple of weeks; a sigh of relief for sellers and retailers.

So, if you witness an influx of new customers, it would be great to take action to make sure that it isn’t just a one-off thing and hook them with your brand. Subscriptions could be a great way to do this. You must have seen a subscription button on famous e-commerce websites such as Amazon. Surprisingly, it isn’t hard to add a subscription button to your store website, too.

With a subscription, some products have seen better sales than others. Suppose you customize anything from food to clothes, following an excellent delivery and after-sales experience for the customer. Adding this option and creating a follow-up email sequence can push that one-time buyer influx towards a subscription button.

4. Launch new products

If you cannot find an angle for your existing products, get ready to launch new products. Fashion is a hit right now!  If you happen to have an on-demand printing business, you can create some great t-shirts with funky quotes, slogans and prints under your brand name. The product should align with your brand so, find a supplier and start selling. For more information, go through the ecommerce map after COVID-19.

5. Be a helping hand

The whole COViD-19 situation has been a heartbreaking experience. Countless people are dying, businesses are closing and workers are being laid-off; we are trapped inside our home. On the other hand, it was a moment of epiphany for all of us, hinting how fragile our life is.  It also made us outpour generosity and appreciation around the world. Wouldn’t it be great if your business could be a helping hand in these hard times? Not to mention it can help your business flourish and gaining more exposure. Avoid flat sales; you can do everything under the banner of your brand and the disclosure will result in click-throughs to your website, and product pages.

6. Extra sales channels

Minding the whole situation, you might experience a decline in sales. However, it can be a great way to take your business to a new level! How? Well, one of the ways is by adding an extra sales channel to your operation. For instance, if you are already selling your products on your website, you can sell on other famous shopping channels, such as eBay, Amazon, Etsy, etc. Choose a variety of marketplaces and channels to get your business on a better track.

Conclusion

We can’t avoid or prevent such pandemic situations or their repercussions. All we can do is turn the situation in our favor and prepare ourselves in advance if something like this hits us!  We hope the above-mentioned tips give you a nudge in driving more sales.