You are blessed if you have got the boon of sight. You can see the world as vibrant as it is. The color catches everybody's eyes, and the corporate world understands quite well, and this is why the color schemes and themes are a huge part of marketing. So, when corporate people want to attract more customers, they use colors and bling to make people buy impulsively. 

Choosing the best-suited color for the product and its packaging can help trigger the proper spot in the consumer's mind and make the product stand out from the competition. How big the impact of color would be—it is all dependent on our behavior and mood, and marketers engage more and more towards understanding how they can control it for their business's success.

Impact on Our Behavior

Many kinds of research and studies have been conducted on how different colors impact our minds and bring them to think in a certain way. For instance, the color blue denotes trust, which is synonymous with feelings and calm things, just like the experience of watching the big Blue Ocean and sky.

Grey clouds can represent a gloomy situation and can make the person sad. However, that same grey color also denotes successfully utilized as a link to maturity and accomplishment. Therefore most corporate men or entrepreneurs have apparels that are mostly grey as it denotes maturity. If you wish to get men's printed clothing customized and thinking of the right color, then grey is your safest bet here.

Another great example in this regard would be candy, a sugary treat that kids get attracted to and can eat all day. However, marketers tend to avoid the usage of colors- yellow and green. Why? Because marketers know that these colors don't go well with the sweetness of the candy. The candies' sweetness is exhibited in the color red, a color synonymous with sweet flavors.

An example of this can be candy, a sugary item that we all eat pretty much every day as kids. One thing that marketers often tend to avoid is using the colors green and yellow. Those colors do not seem to match the tone of the candy, which is sweetness. Instead, one of the most used colors in candy is red, synonymous with sweet flavors. Color is the most powerful agent that will create relative experience and memories in human beings.

Not to forget, gifts for loved ones such as red roses and red-colored chocolate boxes are red where red color can be the reason for an impulse buy.

Packaging Design with Color

While it seems normal when a consumer purchases any product, however, there is a lot of subconscious processing going in the consumer's mind in seconds. 

The choices that consumers make to purchase any product are often based on subconscious decisions. A big part of that decision-making process is what the brain finds the most pleasing when buying everyday use.

When a consumer chooses an optimal color for the product and packaging, it happens because it triggers the particular spot in the consumer's mind making the product stand out from its competition. The common thread of the color is used to stimulate, associate, triggers instant decision, and support. 

You also must have noticed that many energy drinks use orange color for the fluid and packaging and label. Well, it promotes freshness, high energy, stimulation, and cheer. The orange color is smartly paired with the offset white to create minimalistic aesthetics.

Green can Mean a Lot

What color green denotes? Well, it might mean you are working on a project that implies 'making green,' 'green light to take an action,' or 'having a green thumb.'

Additionally, with the tone of the color green, associations might change. For instance, a natural green forest shade works to offer tranquility and a refreshing experience. It also defines, bio-fuels, and biotechnology in medicine. If you have such projects and need to promote them, you can use the green color on T-shirts with some compelling message to promote your purpose.

Tip: You can get the message and color printed on custom printed men's clothes to serve your unique and personal needs in the USA.

The color you choose to add to your branding or marketing will define the products' customer response. Not to mention, the impact is far-fetched, and it is not just applicable to one single case. The impact of color is observed after years of research and can be applied to any situation practically.