According to a recent study, 40% of US consumers purchase more expensive products because of personalized experiences. The study also shows that 49% of shoppers believe that personal recommendations motivate people to buy products they were not initially considering. So, what does this mean for marketers? This means firms need to develop a personalized strategy for an e-commerce business to enhance the customer experience, leading to more sales. At present, consumers are less concerned about fitting in and more concerned about standing out from the crowd. This is where personalized offerings, like custom printed products online, can help firms to gain the upper hand over competitors.

Building your own personal brand and owning things that reflect your personality, values and tastes is more important than ever. This is the reason personalized products have become more popular than ever before.

Why is product customization more popular than ever?

Product personalization means customers can express themselves through products. Customers love to express their feelings through products and product personalization helps in this. Individuality is cool and affordable through product personalization. What attracts customers is not expensive products; what they need is something that makes them unique. However, personalization not only benefits customers but have something in it for firms as well.

Product customization for business

Product personalization promotes brand loyalty and builds customer satisfaction. Customers will like a product more that matches a customer's expectations.  More custom products mean more profit. Firms can use new technology to create custom products, like product customizer. It allows firms to sell more products (at least more variations) which will attract more customers. With tons of options, firms can effectively increase their bottom line without having to overhaul their inventory. To create personalized products, you don't need a lot of capital. Companies often have to shell out a lot of money if they want to expand their product line but with the availability of product customizer tools, you can add new products in your product line with ease.

As you have gained insight into what product personalization is, let's look at the personalization trends that are changing the dynamics of the e-commerce industry.

1. Businesses use omnichannel personalization: In the past, brands would force customers down a narrowly-defined sales funnel. The result, firms fail to connect with customers. According to a study, 62% of customers prefer an in-store buying experience as it allows them to view products in hand. However, offline stores provide in-depth information about the products that brick and mortar stores fail to provide. With omnichannel personalization, marketers can combine online and offline data with building comprehensive customer profiles for an enhanced personalized experience. For instance, online retail stores can use local inventory ads to drive in-store visits. The ads will show nearby locations and store hours to customers doing their search for online products.

2. Predictive personalization: AI and machine learning is no longer a buzzword. They have become a reality and the way they are transforming the online sector is amazing. With the analytics model embedded behind the scenes, there will be a decrease in one-time or one-dimensional projects. AI and machine learning drives personalized engagement with customers leading to more sales. Quality real-time data is the foundation of a well-executed personalized strategy. According to e-commerce experts, in 2020 firms will continue to invest in predictive analysis. Firms can use customer data and algorithms related to customer browsing patterns to optimize marketing campaigns and identify customer responses related to their products, like custom design women’s clothing. Identifying patterns in historical data is never a wrenching experience. But this has become easier with the help of predictive analysis.

3. Using AI to personalize offers: If you want to sell more products, you need to reach out to the right crowd. How do you know your target audience will be ready and whether they will buy your products? AI will provide greater insight into customer buying behavior. AI algorithms allow you to make personalized deals that will attract customers towards your products. Based on the customer's search history, purchase history and profile, you can create highly effective and personalized experiences. AI also helps in prompting customers to make a purchase. Once you apply the AI algorithm, you have to sit back and let the algorithm do its magic.

4. Embrace augmented reality: There can be nothing more personal than augmented reality. AR uses actual surroundings to create highly personalized experiences for customers. Because of AR, you can create virtual games like Pokemon GO, or try out makeup using virtual AI technology. Although AR is a new topic in e-commerce, many firms are already using it. Augmented reality enhances the customer's shopping experience. It allows customers to visualize what they are buying before placing them in their cart. With the help of AI tools, customers can view products as they are and whether it will look good on them.

5. Push for enhanced personalized customer experience: At present, customers have access to online content and more freedom to move between brands. Customers can now tell what they like; they are open about their preferences. Customers no longer wait for the brands to tell them about their product; they research it on their own. Efficiency and convenience will no longer lead to high customer satisfaction. You need extreme personalization from content to product recommendations to drive more sales. Firms can aggregate data into detailed and accurate segmentation, like device type, time, geo location and many more. Firms can use content to target customers, giving marketing the power to affect customer behavior online on a whole new level.

Are you ready to try your hand with product personalization?  If so, these trends can be a savior for you. Add custom women’s clothing in the USA in your product range and get ready to see the boost in your sales.